Master of Business Administration

Department of Management Studies

Mailam Engineering College takes immense pride in its leading position among the top MBA Colleges in Tamilnadu. The Department of Management Studies (DOMS) was established in 2006 to address the growing demand for qualified management professionals in society. The MBA program offered by DOMS is a 4-semester regular program approved by AICTE and affiliated with Anna University, Chennai. DOMS has evolved into a pioneering institution in Villupuram, Tiruvannamalai, Cuddalore, and Kallakurichi districts. The department achieved its debut university rank in the third batch, which has consistently produced impressive results. With 23 Anna University ranks to its credit, DOMS has achieved an outstanding 87% placement success, enabling its students to secure an average salary of 3.5 LPA, showcasing its commitment to fostering successful career paths. In 2012, DOMS expanded its intake capacity to 120 seats, significantly contributing to the region’s pool of MBA graduates and making it a top MBA College in Tamilnadu. DOMS’s unwavering commitment to refining educational methodologies has established it as an icon of academic excellence since its inception. In conclusion, the Department of Management Studies at Mailam Engineering College, a top MBA College in Tamilnadu, stands as a beacon of academic excellence, with its persistent efforts to enhance educational methodologies and dedication to cultivating proficient graduates solidifying its esteemed stature as the best MBA College in Tamilnadu.

Objective

The objective is to establish our institution as the preeminent destination for management education, distinguished by its commitment to providing high-quality, value-based learning experiences, innovative teaching methodologies, and cutting-edge research initiatives. We aim to cultivate an intellectually stimulating environment that fosters the development of students’ critical thinking skills, creativity, and assertiveness, empowering them to excel in their managerial careers and contribute to the advancement of management knowledge. By integrating innovative technologies and contemporary management practices into our curriculum, we seek to equip students with the knowledge, skills, and mindset necessary for effective problem-solving, decision-making, and leadership in today’s dynamic business landscape. Ultimately, our goal is to attract the attention and admiration of the business community, positioning our students as sought-after assets with a gravitational pull that enhances Mailam as the top MBA College in Tamilnadu.

Vision

Mission

Program Specific Outcomes (PSOs)

In addition to the 12 program outcomes, MBA programs may also focus on specific areas of business to help students develop specialised skills and knowledge. The program-specific outcomes may include developing expertise in a specific area of business, such as finance, marketing, or entrepreneurship, understanding the impact of technology on business and being able to leverage it to create competitive advantages, and developing the skills to lead and manage successful organisational change initiatives. These program-specific outcomes can help students tailor their education to meet their career goals and prepare them for success in their chosen field.

PSO 1: Develop expertise in a specific area of business, such as finance, marketing, or entrepreneurship.

This PSO focuses on developing students’ specialised knowledge and skills in a particular area of business. By gaining expertise in a specific domain, students can position themselves as subject matter experts and differentiate themselves in the job market. Examples of areas of specialisation include finance, marketing, entrepreneurship, supply chain management, and human resources. To achieve this PSO, students may take elective courses in their chosen area of specialisation, complete internships or experiential learning opportunities, or conduct research projects focused on their area of interest.

PSO 2: Understand the impact of technology on business and be able to leverage it to create competitive advantages.

This PSO highlights the importance of technology in modern business and the need for business professionals to stay abreast of technological advancements to remain competitive. Students will develop an understanding of how technology can be used to improve business operations, create new products and services, and enhance customer experiences. To achieve this PSO, students may take courses focused on technology and innovation, participate in hackathons or technology competitions, or work on projects that incorporate emerging technologies such as artificial intelligence, blockchain, or virtual reality.

PSO 3: Develop the skills to lead and manage successful organisational change initiatives.

This PSO emphasises the importance of leadership and change management skills in today’s dynamic business environment. Students will learn how to lead teams through organisational changes such as mergers and acquisitions, restructuring, or cultural transformations. They will develop skills in communication, conflict resolution, and stakeholder management to ensure successful change implementation. To achieve this PSO, students may take courses focused on leadership, change management, and organisational behavior, participate in leadership development programs, or work on projects that require them to lead and manage change initiatives.

Prof. L. Madan, B.Com., MBA, NET, (Ph.D)

HOD / MBA

Welcome Message

At Mailam Engineering College, we take pride in providing a transformative and enriching MBA College in Tamilnadu experience that transcends the boundaries of traditional education. Our program is meticulously crafted to equip students with the knowledge, skills, and mindset necessary to excel in today’s dynamic and competitive business landscape. Our core competence lies in our experiential learning methodology, which serves as the cornerstone of our top MBA College in Tamilnadu program.

We are proud to assert that Mailam MBA College in Tamil Nadu stands out as the best among the surrounding colleges. Our commitment to academic excellence, coupled with a focus on practical, hands-on learning, distinguishes our program and positions our students for success in their professional endeavours.

Program Outcomes (POs)

Program Outcomes (PO) focus on developing a broad range of business skills and knowledge, as well as leadership and management competencies. The following are 12 common POs for our programs:

PO1 - Develop proficiency in core business disciplines, such as accounting, finance, marketing, operations, and strategy:

This program outcome focuses on providing students with a broad understanding of fundamental business concepts across different disciplines. Students are expected to have a comprehensive understanding of the principles of accounting, finance, marketing, operations, and strategy.

PO2 - Demonstrate effective communication skills in various business contexts:

This program outcome emphasises the importance of communication skills for success in the business world. Students are expected to be able to communicate effectively in different business contexts, such as presentations, written reports, and team meetings.

PO3 - Cultivate leadership skills and an understanding of how to motivate and manage teams:

This program outcome aims to develop students’ leadership skills, including the ability to motivate and manage teams effectively. Students are expected to have a thorough understanding of leadership theories and be able to apply them in practice.

PO4 - Develop critical thinking and analytical skills to solve complex business problems:

This program outcome focuses on developing students’ critical thinking and analytical skills to solve complex business problems. Students are expected to be able to analyse data, identify problems, and develop solutions to address them.

PO5 - Identify and evaluate business opportunities in a dynamic global market:

This program outcome emphasises the importance of understanding the global business environment and the ability to identify and evaluate business opportunities in different markets.

PO6 - Analyze and understand financial statements and make informed decisions based on financial data:

This program outcome focuses on developing students’ financial literacy, including the ability to analyse and understand financial statements and make informed decisions based on economic data.

PO7 - Develop ethical and socially responsible decision-making skills in business contexts:

This program outcome aims to develop students’ ethical and socially responsible decision-making skills in business contexts. Students are expected to be able to analyse ethical dilemmas and make informed decisions that align with social responsibility.

PO8 - Understand and apply concepts related to entrepreneurship, innovation, and creativity:

This program outcome focuses on developing students’ understanding of entrepreneurship, innovation, and creativity. Students are expected to be able to identify opportunities for innovation, develop creative solutions to problems, and understand the basics of starting and running a business.

PO9 - Develop cross-cultural communication and collaboration skills:and collaboration skills:

This program outcome emphasises the importance of cross-cultural communication and collaboration skills in the global business environment. Students are expected to be able to work effectively with people from different cultures and backgrounds.

PO10 - Understand and navigate legal and regulatory issues in business:

This program outcome focuses on developing students’ understanding of legal and regulatory issues in the business world. Students are expected to be able to navigate complex legal and regulatory frameworks and make informed decisions based on them.

PO11 - Develop the ability to create and implement effective business strategies:

This program outcome aims to develop students’ ability to create and implement effective business strategies. Students are expected to analyse market trends, identify opportunities for growth, and develop strategies to achieve business objectives.

PO12 - Enhance career prospects and professional development opportunities:

This program outcome focuses on enhancing students’ career prospects and professional development opportunities. Students are expected to be able to apply the skills and knowledge gained during the program to advance their careers and pursue professional development opportunities.

Highlights of the Department

Choosing to pursue an MBA at Mailam Engineering College is a strategic investment in your career. Our MBA program is designed to empower students with the knowledge, skills, and leadership acumen needed for significant career advancement.

Outcome-based Education:

Our commitment to outcome-based education ensures that students graduate with the skills and knowledge needed for successful careers in management.

Case Studies:

DOMS is proud to integrate case studies into its curriculum, which provides students with practical insights into real-world business challenges.

Practicality-based Education:

We emphasise practicality-based education, ensuring that our students are equipped with hands-on skills crucial for success in the dynamic business environment.

Activity Involvement:

With a strong focus on student engagement, DOMS encourages active participation in various activities, fostering a holistic learning experience.

Flipped Classes:

We adopt innovative teaching methods, including flipped classes, where students actively participate in the teaching process, enhancing their understanding and retention of concepts.

Collaborative Learning:

To improve communication skills, we facilitate collaborative learning through short video lectures created by students. These videos, shared on platforms like Instagram, not only enhance communication but also promote the concept of learning by teaching.

Friendly and Professional Environment:

DOMS prides itself on providing a friendly yet professional environment, fostering a sense of community and encouraging open communication among students and faculty. These unique features contribute to the distinctive learning experience at DOMS, preparing our students not only to excel academically but also to thrive in the challenging and ever-evolving business landscape.

Mentoring for Student Development:

Our department provides a robust mentoring program, offering personalised guidance and support to enhance students’ academic and personal growth. The initiative creates a supportive environment for success and well-rounded development.

Expert Faculty for Academic Excellence:

Within our department, a cadre of highly experienced faculty members enriches the academic environment with their invaluable expertise. Their seasoned insights contribute to a dynamic learning experience.

Dynamic Learning through Video Case Studies:

The department integrates video case studies into the curriculum, providing students with a dynamic exploration of real-world scenarios. This multimedia approach fosters critical thinking and practical application of theoretical knowledge.

Weekly Library Facility for Continuous Learning:

Fostering a culture of continuous learning, our department offers a weekly library facility to encourage students to read books. This initiative provides diverse resources for academic study and personal development.

Prioritizing Physical Well-being:

The department emphasises physical training by allocating two hours per week to Physical Education (PE) periods. This commitment underscores our dedication to promoting students’ overall well-being and fitness.

Peer Teaching for Exam Success:

Implementing peer teaching, the department pairs advanced learners with slow learners, fostering a mutually beneficial environment for exam preparation.

Proactive Support for Slow Learners:

Faculty members take a proactive approach by pairing slow learners with advanced learners, providing extra care and focused academic support.

Motivating Advanced Learners:

Advanced learners receive motivation through additional resources and guidance, playing a crucial role in supporting their peers’ academic progress

Holistic Development:

Our department is committed to holistic development, emphasising emotional intelligence, career guidance, diversity, and mental health support. We also promote leadership, sustainability, creativity, community engagement, and wellness. Our goal is to prepare students for success academically and personally, fostering lifelong learning and meaningful contributions to society.

Remedial Classes for Academic Support:

Implementing remedial classes, our department guides students with backlogs, focusing on clearing repeater exams and ensuring academic success.

Extracurricular Leadership Opportunities:

Extracurricular activities play a significant role in cultivating leadership qualities among students. The department actively promotes leadership opportunities gained through participation in such activities.

Community Service and Events Participation:

The Department of Management Studies has a rich tradition of community service. Students actively participate in events like Blood Donation Camps, Literacy Campaigns for underprivileged children, and Disaster Relief Efforts, among other Community Development Programmes.

Continuous Assessment for Learner Improvement:

Learner performance is continuously assessed using various tools throughout the semester, including Viva-Voce, seminars, assignments, mid-semester, and comprehensive exams. Assessment results are shared with parents to enhance learner performance.

Tutorial Support for Challenging Subjects:

Our department offers tutorial classes dedicated to challenging subjects. These sessions provide students with targeted support to enhance their understanding and proficiency, reinforce complex concepts, and ensure students are well-prepared for academic success.

Courses Offered

Our program offers specialisations in Marketing and Finance, as well as Marketing and Human Resource Management, allowing students to tailor their studies to their specific interests and career goals.

In the Marketing and Finance specialisation, students will delve into the intricacies of marketing strategies and financial management practices, gaining a deep understanding of how to effectively promote products and services while maximising financial performance.
Alternatively, the Marketing and Human Resource Management specialisation combines the study of marketing principles with a focus on human resource strategies and practices. Students will learn how to attract, develop, and retain talent while also understanding how to align HR initiatives with broader marketing objectives.

Whichever specialisation you choose, our MBA program offers a rigorous curriculum, hands-on learning experiences, and opportunities for personal and professional growth. With our diverse range of courses, expert faculty, and commitment to excellence, we are dedicated to preparing our students for successful careers in management.

Program Educational Objectives (PEOs)

PEO -1

To have a thorough understanding of the core aspects of the business.

PEO -2

To provide the learners with the management tools to identify, analyze and create business opportunities as well as solve business problems.

PEO-3

To prepare them to have a holistic approach towards management functions.

PEO -4

To motivate them for continuous learning.

PEO -5

To inspire them and make them practice ethical standards in business.

Marketing Manager

Responsible for developing and executing marketing strategies, conducting market research, and overseeing promotional activities to drive product or service sales.

Financial Analyst

Analyses financial data prepares reports, and provides insights to aid in investment decisions, budgeting, and financial planning.

Human Resources Manager

Manages recruitment, training, employee relations, and performance appraisal processes within organisations to ensure the effective functioning of human resources.

Operations Manager

Oversees the production process, supply chain management, and quality control to ensure efficient operations and timely delivery of products or services.

Management Consultant

Provides advisory services to businesses on various aspects such as strategy development, organisational restructuring, process improvement, and change management.

Business Development Manager

Identifies new business opportunities, builds strategic partnerships, and negotiates contracts to expand the company's market reach and revenue streams.

Opportunities For MBA Graduates

Various job opportunities available to MBA graduates span across different sectors and industries, offering a wide range of roles and responsibilities. Some of the prominent job opportunities include:

Entrepreneur/Startup Founder

Establishes and manages their own business venture, utilising entrepreneurial skills and knowledge acquired during the MBA program to drive innovation and growth.

Investment Banker

Facilitates financial transactions such as mergers and acquisitions, initial public offerings (IPOs), and capital raising for corporate clients, investors, and financial institutions.

Supply Chain Manager

Manages logistics, procurement, inventory management, and distribution processes to optimise the flow of goods and minimise costs for organisations.

Product Manager

Leads the development and launch of new products or services, conducts market analysis, defines product specifications, and collaborates with cross-functional teams to ensure successful product launches.

Project Manager

Plans, coordinates, and executes projects within organisations, ensuring that they are completed on time, within budget, and meet specified objectives.

Corporate Strategist

Develops long-term business strategies, conducts industry analysis, identifies growth opportunities, and assesses competitive threats to enhance the company's market position and profitability.

Lab Facilities

The Department of Laboratory Sciences (DOMS) boasts a dedicated laboratory equipped with 32 high-configuration systems installed with the latest versions of essential software. Among these are TORA, an advanced tool for optimisation and operations research analysis; SPSS, a powerful statistical analysis software widely used in research and data analysis; Oracle, a leading database management system for handling large datasets efficiently; and a suite of Microsoft Office tools for various productivity tasks. This state-of-the-art setup ensures that students and researchers in DOMS have access to cutting-edge technology to support their academic pursuits and scientific investigations.

Departmental Activities - Academic year (2022)

An “Orientation Programme for Competitive Exams by Verandah Race” has been organized by the department through Online Mode on 04.01.2022.
A “Corporate Etiquette” has been organized by the department through Online Mode on 08.01.2022. Mrs. E. Aartheeswari AP/MBA has given a talk on Etiquette practices to the first year students.
A “Training on Group Discussion” was conducted on 22.01.2022 for the first year MBA students in Online Mode by Mrs. K. Rajalakshmi ASP/MBA.
On 05.02.2022, “Union Budget Talk” event has been organized by the department for first year MBA students in Offline Mode.
An event on “Team Building” has been organized by the department for the first year students in Offline Mode on 12.02.2022, in order to check their team efforts.
On 26.02.2022, an Awareness Programme On Entrepreneurship & Start Ups has been organized and Ms. Supriya Malik, MSME-DI, Chennai addressed the students about the entrepreneurial skills required for opening a business.
On 13.04.202, the Department of MBA organized Industrial Visit to AAVIN – THIRUVANNAMALAI,
A “Workshop on Resume Writing” has been conducted by Mrs. R. Devi, AP/MBA in Offline Mode for the first year students on 23.04.2022. Resume templates were shown to students and they are asked to prepare a resume and submit it on same day. And in afternoon session, “MY SELF” event has been conducted and coordinated by Mrs. K. Rajalakshmi ASP/MBA.
“My Entrepreneur Contest” has been conducted for first year students in Offline Mode to provoke the thought of Entrepreneurship and to make them identify their role model entrepreneurs on 30.04.2022.
Creativity and Innovation is one of the main skills for an entrepreneur. In order to develop this skill “Out of the Box” event has been organized on 30.04.2022 by giving old carton boxes and to develop a protocol model of their own wish.
On 07.05.2022, “I Quest” Event has been conducted for 1^st MBA students in order to measure intelligence level of them.
On 13.05.2022 the department has organized “CONQUER ’22 – CAREER GUIDANCE PROGRAMME” for final year UG Arts and Science students. Various technical and Non-technical competitions were conducted and prizes are distributed in the afternoon session.
On 28.05.2022, “Paper Presentation on Business Ethics” event has been organized by the department for first year MBA students in Online Mode.
A Guest Lecture on Business Research Methods has been organized by the department in Offline Mode on 04.06.2022 for the first year students. A. Anbazhagan, Pricipal, PSV College of Arts and Science, Puducherry has lectured on the research process carried in social research.
On 11.06.2022, “A Case Study Analytics” was conducted by Mr. C. Hemachandran, AP/MBA for the MBA students in Offline Mode to initiate lateral thinking in the minds of the students. And in afternoon session, “SECRET BEHIND THE LOGO” event has been conducted and coordinated by Mr. L. Madan HOD/MBA.
On 24.09.2022, “Alumni Talk event on What Industry needs?” has been organized for the Second year students in Offline Mode.
On 30.09.2022, “Special Lecture on Balance of Payments” was conducted by Mr. L. Madan, HOD/MBA for the MBA students in Offline Mode.
“Group Discussion” was conducted on 01.10.2022 for the second year MBA students by Mrs. K. Rajalakshmi ASP/MBA.
On 08.10.2022, “Logo Designing and Slogan Writing” event was conducted by Mr. L. Madan, HOD/MBA for the MBA students.
A “Workshop on Soap Making” has been conducted by Mr. L. Madan, HOD/MBA for the second year students on 29.10.2022.
An event on “Team Building” has been organized by the department for the first year students on 05.11.2022, in order to check their team efforts.
On 15.11.2022, “Seminar on Forex Management” was conducted by L. Madan, HOD/MBA for the second year MBA students in Offline Mode.
On 29.11.2022, an Awareness Programme on Entrepreneurship & Innovation for outgoing students has been Organized and Mr. V. Muthu Krishnan, Assistant Director, DIC, Villupuram and Mr. J. Palanivel, NEEDS Scheme Entrepreneur addressed the students about the entrepreneurial skills required for opening a business.
“Training on Group Discussion” was conducted on 03.12.2022 for the first year MBA students in Offline Mode by Mrs. K. Rajalakshmi ASP/MBA.
On 17.12.2022, “My Self” event has been organized by the department for first year MBA students by Mrs. K. Rajalakshmi ASP/MBA.
On 24.12.2022, “National Consumers Day” was celebrated and competitions has been conducted for UG and PG Students.

Students Achievements

R. Yuvaraj, I MBA and Selvan. S. Manikandan, I MBA attended 2-Days E-Leader Workshop, organised by EDII, University College of Engineering, Villupuram Hub from 27.10.2022 to 28.10.2022
Selvan. A. Devanathaprabhu, II MBA and Selvan. P. Sundharamoorthy, II MBA has attended a 2-Days Design Thinking Workshop organised by EDII, University College of Engineering, Villupuram Hub from 03.11.2022 to 04.11.2022
Dharani of II MBA attended the IPR Quiz organised by the Industry Institute Partnership Cell of Karpaga Vinayaga College of Engineering and Technology, Chennai.
Dharani of II MBA attended a national-level online quiz on total quality management organised by the Department of Mechanical Engineering, Paavai Engineering College, Namakkal.
Anitha, K of II MBA, attended Online training on the Entrepreneurship Development Programme organised by MSME—Technology Development Cell on 06.06.2020 and 07.06.2020.
Sivapriya, a B of II MBA, attended a National Webinar on an Online e-learning Platform organised by Ghodasara Mahila Arts and Commerce College, Junagadh.
Jayathra. K and Selvi. Jayanthi. P of II MBA attended a National-level Online Quiz on Stock Market Operations on 24.05.2020, organised by Sri Ramakrishna College of Arts and Science, Coimbatore.
Jayanthi. P. and Selvi. J. Kirthika of II MBA attended an Online Quiz on General Awareness of the National Service Scheme organised by Shanmuga Industries Arts and Science College, Thiruvannamalai.
Jayathra, K of II MBA, attended a National Webinar on an interdisciplinary Approach to Economics organised by St. Pious X Degree and PG College for Women, Hyderabad.
Dharani and Selvi. J. Kirthika of II MBA attended an E-Quiz on Applied Operations Research organised by C. Abdul Hakeem College of Engineering and Technology, Vellore.
J. Kirthika of II MBA has completed an Online course on Financial Risk Analytics presented by Great Learning Academy.
J. Kirthika of II MBA attended an Online Seminar on Digital Marketing organised by North Storm Academy from 8th to 10th May 2020.
Jayapriya. J, Selvi. Jayathra. K, Selvi. Jayanthi, Selvi. Dharani, and Selvi. J. Kirthika of II MBA attended an E quiz on Cloud Computing organised by Mahalakshmi Women’s College of Arts and Science, Chennai-17.
Anbu Karthikeyan of II MBA has completed an Online Course on Performance Appraisal and Competency Mapping organised by the Globsyn School of Business.
Selvi. D. Ganasoundari and Selvi. S . Indhuja of II MBA presented a paper at an International Conference on “Global workplace by the year 2020”, organised by Vidhya Sagar Women’s College, Chengelpattu, on 12 September 2014.
Selvi. S.Rehana Banu, Selvi P.Revathi, D.Suganthi, N. Sudha J. Vineetha Preethy of II MBA participated in the AD ZAP competition in an International Conference on “Global workplace by the year 2020”, organised by Vidhya Sagar Women’s College, Chengelpattu on 12th Sep 2014.
Selvi. R. Kavitha and Selvi. B.Madhumathi of II MBA participated in the Crossword Competition held at “The International Conference on “Global Workplace by the year 2020”, organised by Vidhya Sagar Women’s College, Chengelpattu, on 12th Sep 2014.
Selvi, R. Krishna, B. Madhumathi, A. Indumathi, and R. Anandhi of II MBA participated in the competition CONNECTION at an International Conference on “Global workplace by the year 2020” organised by Vidhya Sagar Women’s College, Chengelpattu, on 12 September 2014.
Selvi P.Revathi, Selvi. D.Suganthi, Selvi. N. Sudha, Selvi. J. Vineetha Preethy, Selvi. R. Kavitha, Selvi. B.Madhumathi, Selvi. R. Suganya and Selvi. A. Abirami of II MBA attended a state-level Seminar on “Organisational Capacity Building in a Dynamic Environment” organised by Theivanai Ammal College for Women, Villupuram on 17th Sep 2014.
Selvan. R. Sarathkumar, Selvan. K.Premkumar, Selvan. S. Ragul@ Jalil Ahamadu, Selvan. L. Srithar, Selvan. A. Velraj, Selvan. R. Sankar, Selvan. R. Anbarasan, Selvan. S. Muralidharan, Selvan S. Chandra Prakash, Selvan R. Balaraman and Selvan. P. Jeeva of II MBA participated in a National Workshop on “Innovative Approaches in Entrepreneurial Development” organised by Saradha Gangadharan College, Puducherry on 27th Sep 2014.
Selvan. M. Silambarasan, Selvan. K. Selvamani, Selvan. M . Tamilvannan, Selvan. A. Manoj, Selvan R. Loganathan, Selvan. B.Manikandan, Selvan. E. Kumaresan of I MBA participated in events, Business Plan, Dumb Charades and Business Quiz at “BIZZ GALAXY-14”, an All India Management Meet organised by Galaxy Institute of Management, Chennai on 11th Oct 2014.
Selvan. M. Silambarasan, Selvan. A. Varadarajan, Selvan. M. Tamilvannan, Selvan. A.R.Manoj, Selvan. R.Loganathan, Selvan. R.Vengatesan, Selvan. S .Jayabalan, Selvan. B. Kumaravel, Selven. K.Madhiazhagan and Selvan. K. Madhankumar of I MBA participated in various events and won the I prize and cash award of Rs. 1000 in the competition “CONNECTION” at the National Level Seminar Cum Workshop on “Financial Planning for Young Investors” organised by Karpaga Vinayaga College of Engineering and Technology, Chennai, on 17th March 2015.
Selvi. G.Kalaivani, Selvi. J. Jayabharathi, Selvi. B.Sopna, Selvi. K. Sindhuja, Selvi. E.Sudha, Selvi. K. R. Mounika, Selvi. R.Ranjitha, Selvi. M.Priyanka, Selvi. K.Kalaimathy, Selvi. A.Anbarasan, Selvi. R. Jayasudha, Selvi. K. Jayasri and Selvi. D. Ramya of I MBA presented papers in a Day National Seminar on “Management Innovative Strategies and Techniques-MIST’15” organised by Dr. Paul’s Engineering College, Vanur, on 19th March 2015.

Departmental Activities - Academic year (2019-20)

Department of Management studies and Computer Applications organized CONQUER ’2020: Career Guidance programme for the final year Arts and Science (UG) students on 27th February 2020. Around 565 Final year students from 25 colleges have participated in this programme.

The programme was inaugurated by Mr. Sarathbabu Elumalai, CEO , FoodKing, Chennai addressed the students about his entrepreneurial activities and growth. He explained about the entrepreneurial skills required for MBA and MCA courses and also the employability skills required for the students. He gave a thought provoking speech for the students.

Pulavar M. Ramalingam Tamil Literary Critic & Debate Speaker was another resource person who has given the motivation speech to the participants and encouraged them for further achievements in their life.

In connection to this programme, the department of management studies and computer applications has organized various Management and Technical competition for the participants. Best performed students were given cash award and the total cash prize is Rs. 60,000.

Apart from the major events, other events such as Rangoli, Mehendi, Poster presentation, Jewellery Making, Just a Minute, Soap carving, Clay modeling and Pencil sketch competition were organized and cash awards were given to the winners.

On 4^thDecember 2020, PG induction programme was organized by the department in Online mode for the inauguration of MBA, MCA and ME programmes. Dr. S. Senthil, Principal has addressed the new incumbents on this occasion.

At the end of the programme, certificates were distributed to the winners and participants.

On 06.07.19 the department has organized “Workshop on Resume Preparation” for 2nd yr MBA students. Mrs. E. Aartheeswari, AP/MBA has given instructions on Resume preparation and correction has been done in the afternoon sessionitself.

A “Group Discussion” event was conducted on 13.7.19 in order to give training to the final year MBA students for their placement purpose. All the faculty members have acted as moderators and students have been splited intogroups.

Creativity and Innovation is one of the main skills for an entrepreneur. Inordertodevelopthisskills“Out of the Box”event has been organized on27.7.19 by giving old carton boxes and to develop a protocol model of their own wish.

“Seminar an Ideation” has been organized on 03.08.19 and Mr. L. Madan AP/MBA has given the lecture to the students in the forenoon session. On the same day, afternoon session“Product Idea Development” contest has been conducted to the students.

“Industrial visit” to Indian Institute of Food processing technology, Thanjauvr has been organized on 04.08.19. All the 2nd year MBA students were taken to this institute in order to give an overview of business opportunities in the Food ProcessingIndustry.

On 24.8.19 the department has organized “Ad Dezine” and “Ad Zap” events for the final year MBA students to bring out the marketing talents of the students.

“Mock Interview” event was conducted on 07.09.19 for the final year MBA students in order to eradicate the interview fear among them. All Faculty members acted as interviewers and students are divided for all panels.

On 14.09.19 “Entrepreneur Meet” event was conducted for 1st year and 2nd year MBA students. Mrs. Shakila Farooq , Proprietor , Shabana Art Pottery, Mundiyambakkam was the resource person and she shared her experience in starting a new venture and explained about how well she utilized the government schemes in becoming a successful entrepreneur.

In the afternoon session( 14.6.19)a “Workshop on Soap Making” was organized for 2^nd year MBA students and “Business Quiz” was conducted for 1^st year MBAstudents.

A Training on “English Communication” has been given to the First year students of MBA in order to develop their vocabulary in speaking on 28.09.19 (FN). On the same day “Business Connections” contest has been conducted for the students in the afternoon session.

On 05.10.19“I Quest” Events has been conducted for 1st MBA students in order to measure intelligence level ofthem.

“Group Discussion Training” has been given for the first year MBA students on02.11.19. In the afternoon session of the same day practices in group discussion has been done by splitting the students into 6 groups.

On 15.11.19 the first year students of MBA has visited Aavin, Thiruvannamalai to enrich their knowledge in milk processing and also to have awareness about the quality practices adopted in Aavin.

The department has organized “Ad-Zap” events for the first year MBA students in the forenoon session of 23.11.19.

In the afternoon session (23.11.19)“Team Building” event has been organized for the same batch students in order to check their team efforts.

The Department of MBA and MCA jointly organized a Career guidance programme “ CONQUER 20” on 27.2.2020

This programme aims to guide the UG students for their higher education and highlight the job opportunities for MBA and MCA graduates and bring out the talent of the students in the field of Management and Computer Application.

ELearn Online Subject Videos

Financial Management by Anitha.A / AP – MBA

LPP formulation by K.Rajalakshmi / AP – MBA

Maximisation TP by K.Rajalakshmi / AP – MBA

Degeneracy without loop by K.Rajalakshmi / AP – MBA

Forms of LPP by K.Rajalakshmi / AP – MBA

Two Phase simplex method by E.Aartheeswari / AP – MBA

E- Business and E – governance by R.Rajavel / AP – MBA

New IT Initiatives by R.Rajavel / AP- MBA

Inventory models by C.Hemachandran / AP – MBA

Faculty Publications

Faculty Development Programmes

Rajalakshmi K, Mrs. Devi. R, Mrs. Aartheeswari. E, Mr. Rajavel. R attended the 5-Day Online Faculty Development Programme (FDP) on Moodle Learning Management System organised by Government Arts College for Women, Salem, from 2/6/2020 to 6/6/2020.
Aartheeswari. E, one-week online FDP on ‘Outcome Based Education – A Step Towards Excellence- Government College of Engineering, Karad, Maharashtra under Margadarshan Scheme of AICTE, New Delhi from 11th to 15th May 2020.
R. Devi attended the FDP on Present Challenges and Opportunities in the Indian Business Environment on May 17th 2020, organised by S.D.N.B. Vaishnav College for Women.
R. Devi attended FDP on Corporate Strategy for Reveal of Growth in The Context of COVID-19 on 04th May 2020 – Vels Institute of Science, Technology and Advanced Studies (VISTAS)
V. Sundhara Moorthy attended the Online Refresher Programme on “MBA – PPC (Management, Business, Administration – Present & Post Crisis)” from 14th April 2020 to 4th May 2020
V. Sundhara Moorthy attended Two Days Online Refresher Programme On Education 4.0- Future of Learning organised by Anand Institute of Higher Technology, Chennai on 29th& 30th April 2020
V. Sundhara Moorthy attended FDP on “Emotional Intelligence” organised by Veltech Ranga Sanku Arts College, Avadi, Chennai, on 20th May 2020
R.Rajavel attended FDP on NBA on 13.5.2020, organised by Bharathi Vidyapeeth College of Engineering, Navi Mumbai.
All the staff members attended the Online ATAL FDP on Design Thinking, organised by Sri Manakula Vinayagar Engineering College, from 8th November 2020 to 12th November 2020.
L. Madan, Mrs K. Rajalakshmi, Mrs E. Aartheeswari and Mr. C. Hemachandran attended the Online FDP on Digital Teaching Methodologies and Tools organised by Manakula Vinayagar Institute of Technology in the month of September 2020.
R. Devi attended the Online ATAL FDP On Social Enterprise Management organised by Banaras Hindu University from 20th November 2020 to 25th November 2020.
L. Madan – Three days FDP on “Entrepreneurship Development”– at University College of Engineering, Villupuram, organised by EDII, Chennai, from 18th to 20th July 2019.
L. Madan – “FDP on Principles of Management” from 18-05-2020 TO 22-05-2020.

Conferences/ Workshops Prof. L. Madan / HOD

Workshop on SEM and CFA using AMOS software from 09.06.2021 TO 11.06.2021
Five days’ Workshop on “NBA in higher education institutions – A Mandate”– AICTE – Margdarshan Scheme at Sri Manakula Vinayagar Engineering College from 9th to 13th December 2019
“Workshop on Investment Planning for Young Investors” on 17.03.2018
“Workshop on Entrepreneurial Development” on 11.07.2018

Mrs. E. Aartheeswari / AP

A Two Day International Conference on “Strategies For Global Business Finance and Management For Sustainable Societal Development”, organised by Alagappa University on 19th& 20th February 2019 – presented a paper titled “Challenges & Opportunities in Indian Banking Sector.
“Workshop on Investment Planning for Young Investors” on 17.03.2018

Mrs. R. Devi / AP

National Conference on “Sustainable Strategies in Competitive Business Environment” at Priyadarshini Engineering College, Vaniyambadi, on 27th August 2016 and presented a paper entitled “The Influence of Performance Management System on employee turnover – An Empirical Study.”
R. Devi / AP – Five days’ Workshop on “NBA in higher education institutions – A Mandate”– AICTE – Margdarshan Scheme Sri Manakula vinayagar Engineering college from 9th to 13th December 2019

Dr. V. Sundharamoorthy / Prof

V. Sundhara Moorthy / Prof – One-day workshop on “Investment Planning for Young Investors”– Securities and Exchange Board of India (SEBI) at Alagappa Government Arts College, Karaikudi, on 17th March 2018.
Workshop On Innovative Product Design Using Arduino on 17.06.2020
Workshop on Entrepreneurial Development on 11.07.2018
Workshop on SEM and CFA using AMOS software from 09.06.2021 TO 11.06.2021

Mr. R. Rajavel / AP

R. Rajavel / AP– one-day workshop On Entrepreneurial Development on 22nd March 2017 – SKP Engineering College, Tiruvannamalai.
Workshop on Investment Planning for Young Investors on 17.03.2018
Workshop on Entrepreneurial Development on 11.07.2018

Webinars Prof. L. Madan / HOD

Webinar on CO-PO Mapping on 29.05.2020
Webinar on Interdisciplinary Approach of Economics 29.05.2020
Webinar on Advances in Research Methodology from 27-05-2020 TO 29-05-2020
Webinar on NAAC Accreditation Process on 26.05.2020
Financial Integration in South Asia on 08.05.2020
Financial Inclusion: Evolution and Contemporary Challenges on 24.05.2020
Advancing the Digital Economy for Sustainable Growth in Asia on 20.05.2020
Financial Integration in Southeast Asia 08.05.2020
Financial Inclusion, Financial Literacy, and Financial Education in Asia 29.05.2020

Mrs. E. Aartheeswari / AP

Digital knowledge conducted by ICT Academy from 22nd to 24th April 2020
ACE Virtual Interviews conducted by Mr Sujith Kumar, HR Leader, Infosys, Chennai, on 30th April 2020
MS Excel Skills conducted by Eduskill Harvest on 9th May 2020
India First Leadership Talk conducted by MHRD’s Innovation Cell on 9th May 2020
MS EXCEL Skills Training Programme on 09.05.2020
MOODLE Learning Management Systems from 02-06-2020 to 06-06-2020

Mrs. R.Devi / AP

Sky Campus Webinar on the theme leading in a VUCA World on 22nd April 2020 conducted by ICT Academy
MHRD’s Innovation Cell – Webinar UGC Broadcasted on 09th May 2020.
Future of Entrepreneurship and Employment Opportunities – Nehru Institute of Technology, Coimbatore- 13/05/20 to 15/05/20
Webinar on CO-PO Mapping on 29.05.2020
Webinar on NAAC Accreditation Process on 26.05.2020

Mrs. K.Rajalakshmi / AP:

Future of Entrepreneurship and Employment Opportunities – Nehru Institute of Technology, Coimbatore- 13/05/20 to 15/05/20, Sky Campus Webinar on the theme leading in a VUCA World on 22nd April 2020 conducted ICT Academy
Webinar on NAAC Accreditation Process on 26.05.2020
MOODLE Learning Management Systems from 02-06-2020 TO 06-06-2020
Financial Inclusion, Financial Literacy, and Financial Education in Asia on 29.05.2020

Dr. V. Sundharamoorthy / Prof:

Digital knowledge conducted by ICT Academy from 22nd to 24th April 2020
Future of Entrepreneurship and Employment Opportunities – Nehru Institute of Technology, Coimbatore- 13/05/20 to 15/05/20

Mr. R.Rajavel / AP:

Five days Webinar on The Future of Education, Employment & Entrepreneurship – ICT ACADEMY from 4.5.20 to 8.5.20
India First Leadership Talk conducted by MHRD’s Innovation Cell on 9th May 2020
Paper on How to fast your operations in the social distancing by Sri Venkateshwara College of Technology, Sriperumbuthur on 14.5.20.
An Introduction to E-Mobility -Sri Sairam Institute of Technology 16/05/20
Skills Acquired during the Transition – Sri Venkateshwara College of Technology, Sriperumbuthu12/05/20
Future of Entrepreneurship and Employment Opportunities – Nehru Institute of Technology, Coimbatore- 13/05/20 to 15/05/20
Knowledge 4.021st Century communication skills powered by Artificial Intelligence, Chennai Institute of Technology, Chennai on 08/05/2020
Webinar on Virtual Classes – Are You Ready? 06.2020
Webinar on “Decision Making with the Application of Data Mining”
Webinar on “Stress Management in Digital Detoxing” on 14.06.2020
Webinar on “How to earn money from home by Google” on 01.06.2020
Webinar on “Navigating the New Normal Post Covid-19” on 14.06.2020
Webinar on CO-PO Mapping on 29.05.2020
Webinar on Interdisciplinary Approach of Economics on 29.05.2020
Webinar on 5G Technology & World of the Internet on 28.05.2020
Webinar on state-of-the-art Research in Power Systems and Drafting Research Articles on 27.05.2020
Webinar on Skillset for Effective Classroom Teaching on 23.05.2020

NPTEL Courses

L. Madan, Mrs R.Devi, Mrs E. Aartheeswari, Dr V. Sundhara Moorthy, and Mr R. Rajavel attended and completed an Online Course on “Design Thinking” organised by NPTEL SWAYAM portal from September 2020 to October 2020.
Rajalakshmi, Mrs E. Aartheeswari, Mrs R. Devi, and Dr V. Sundhara Moorthy attended an Online Course on “E-Business” organised by NPTEL SWAYAM portal from January 2020 to April 2020.
Rajalakshmi and Mrs E. Aartheeswari attended an Online “Introduction to Operations Research” course organised by NPTEL SWAYAM portal from January 2020 to April 2020.
E. Aartheeswari and Mr. R. Rajavel attended an Online “Soft Skill Development” course organised by NPTEL SWAYAM portal from January 2020 to April 2020.

Books Published by Prof. L. Madan / HOD

Engineering Economics – Lakshmi Publications – ISBN: 978-93-83103-57-7

Mrs. E. Aartheeswari / AP

Written Communication – Lakshmi Publications – Published in the year of 2013
Business Ethics, Corporate Social Responsibility and Governance – Lakshmi Publications – Published in the year 2016 – ISBN: 978-93-83103-69-0

Dr. V. Sundharamoorthy / Prof

Business Analytics – Lakshmi Publications– 2023 – ISBN: 978-81-957333-1-6
Financial Management– Lakshmi Publications– 2022 – ISBN: 978-93-87950-11-5
Accounting for Decision Making– Lakshmi Publications– 2022 – ISBN: 978-81-957333-2-3
Business Ethics, Corporate Social Responsibility and Governance – Lakshmi Publications – Published in the year 2016 – ISBN: 978-93-83103-69-0
Enterprise Resource Planning – Suchitra Publications – 2016
Financial Management – Lakshmi Publications – Published in the year 2018- ISBN: 978-93-87950-11-5
Accounting for Management – Lakshmi Publications – Published in the year 2018 – ISBN: 978-93-87950-10-8

Training and Placements As part of our comprehensive Training and Placements program, we provide valuable opportunities to enhance students’ skills and employability. This includes offering:

Value-added courses such as Tally and Microsoft Excel which are essential tools in various industries and significantly boost proficiency in financial and data management.
Additionally, we offer job-related training to equip students with the skills and knowledge required in their chosen fields.
Through internship training, students gain practical experience and insights into real-world work environments, further preparing them for their professional careers.
Furthermore, we facilitate campus drives, connecting students directly with potential employers and creating avenues for employment opportunities. Our holistic approach ensures students are well-prepared and equipped to succeed in the competitive job market.

Staff Activities

Paper Publications – 2022

Faculty members of our department filed a Patent on “Possibility Theory Based Sales Decision Management System” in February 15, 2022.

Mr. R. Rajavel, AP/MBA attended a Faculty Development Programme on Entrepreneurship from 21.09.2021 to 25.09.2021, organized by EDI, University College of Engineering, Villupuram

Paper Publications – 2021

A Faculty Development Programme On Digital Marketing has been organized for MBA department Faculty Members from 24.05.2021 to 28.05.2021 in Online Mode. A.Jayamala Jayachandran,CEO, Krita Techno Solutions, Villupuram, Mr. Suresh Shanmugam,Global Digital commerce – Data & Content Manager, ABB India limited, Bengaluru, Mr. D. Prabakaran, Senior SEO Consultant ,CherriTechnologies,Pondicherry are the resource persons.
Workshop on SPSS has been conducted for Faculty members of MBA department in Online Mode from 26.04.2021 to 30.04.2021. Dr. R. K. Prema, Asso. Professor, Management Studies, Acharya Bangalore B-School, Bengaluru is the resource person.
Mr. R. Rajavel, AP/MBA attended a Faculty Development Programme on Entrepreneurship from 21.09.2021 to 25.09.2021, organized by EDI, University College of Engineering, Villupuram

Paper Publications – 2020

A. Anitha, Asst. Prof, published a paper on “A Theoretical Framework on EBIT–EPS Analysis” in International journal of Psychosocial Rehabilitation(Scopus) ISSN :1475 – 7192 Pages : 15553 -15558 Volume 24 – Issue 8 – Published June 2020
V. Sundhara Moorthy, Asst. Prof, published a paper on “A Study on Analysis of Working Capital Management In JYOTHY Laboratories Pvt Limited at Pondicherry” – UGC CARE –International journal of analytical and experimental modal analysis ISSN : 0886 -9367 – Published in July 2020
K. Rajalakshmi, Asso. Prof, published a paper on “Challenges and Opportunities of Retailing in India during COVID crisis”- UGC CARE-D.R.S Research Journal ISSN: 2347-7180 – Published in July 2020
E. Aartheeswari, Asst. Prof, published a paper on “An Empirical study on work life balance of private college faculties during the covid 19 lockdown with special reference to Villupuram district in Tamilnadu” – Sambodhi (UGC Care journal) ISSN No: 2249-6661 Vol.43 No.04(III) (Print journal) – Published in October – December in 2020
R. Rajavel, Asst. Prof, published a paper on “Capacity Building Activities By A Leader For The Employees Working In An Educational Organization” – International Journal of Research and Analytical Reviews (IJRAR) September 2020, Volume 7, Issue 3 E-ISSN 2348-1269, P- ISSN 2349-5138 – Published in September 2020
R. Rajavel, Asst. Prof, published a paper on “A Rapid Systematic Review on the efficacy of face mask against Corona Virus for the entire Community” – Sambodhi (UGC Care Journal) ISSN No: 2249-6661 Vol.43 No.03(VI) (Print journal) – Published in July-September 2020
R. Devi, Asst. Prof, published a paper on “Challenges and Issues using ICT for Teachers and Students during Covid-19’ Pandemic and its Overcoming Techniques”– Journal of Critical Reviews E-ISSN: 2394-5125 Volume: 7; Issue 14, Pages: 3144 -3148 – Published in August 2020.
L. Madan, Asso. Prof, published a paper on ‘A Study on Consumer Preference towards Naturals India’s No.1 Hair and Beauty Salon, Villupuram” , Sambodhi (UGC Care journal) ISSN No: 2249-6661 Vol.43 No.04(XIII) Published in October – December 2020.
C. Hemachandran, Asst. Prof, published a paper on “Implementation of Six Sigma with ABC Analysis in the Examination Cell in a college: A Case study” Wesleyan Journal of Research (An International Research Journal) ISSN: 0975-1386 Vol No. 13, No.4 (III) Published in October – December 2020.
Mr. V. Sundhara Moorthy, Asst. Prof, published a paper on “A Study on Semi-Strong from Efficiency in selected Information Technology companies listed in Bombay Stock Exchange” in Sambodhi (UGC Care journal) ISSN No: 2249-6661 Vol.43 No. 04(II) (Print journal) Published October – December 2020.

Faculty Development Programmes – 2020

Rajalakshmi K, Mrs. Devi. R, Mrs. Aartheeswari. E, Mr. Rajavel. R, and Mrs. Anitha. A, attended 5 Days Online Faculty Development Programme (FDP) on MOODLE LEARNING MANAGEMENT SYSTEM organized by Government Arts College for Women, Salem from 2/6/2020 to 6/6/2020.
Aartheeswari. E,one week online FDP on ‘OUTCOME BASED EDUCATION – A STEP TOWARDS EXCELLENCE- Government College of Engineering, Karad, Maharashtra under Margadarshan Scheme of AICTE, New Delhi from 11^th to 15^th May, 2020.
R. Devi, attended FDP on Present CHALLENGES AND OPPORTUNITIES IN INDIAN BUSINESS ENVIRONMENT on May 17^th 2020, organized by S.D.N.B. Vaishnav College for Women.
R. Devi, attended FDP on CORPORATE STRATEGY FOR REVEAL OF GROWTH IN THE CONTEXT OF COVID 19 on 04^th May 2020 – Vels Institute of Science, Technology and Advanced studies (VISTAS)
V. Sundhara Moorthy and Mrs. A. Anitha attended Online Refresher Programme on “MBA – PPC (MANAGEMENT, BUSINESS, ADMINISTRATION – PRESENT & POST CRISIS)” from 14^th April 2020 to 4^th may 2020
V. Sundhara Moorthy attended Two days Online REFRESHER PROGRAMME ON EDUCATION 4.0- FUTURE OF LEARNING organized by Anand Institute of Higher Technology, Chennai on 29^th& 30^th April 2020
V. Sundhara Moorthy attended FDP on “EMOTIONAL INTELLIGENCE” organized by Veltech Ranga Sanku Arts College, Avadi, Chennai , on 20^th May 2020
R.Rajavel and Mrs A. Anitha attended FDP on NBA on 13.5.2020 organized by Bharathi Vidyapeeth College of Engineering, Navi Mumbai
All the staff members attended Online ATAL FDP on DESIGN THINKING organized by Sri Manakula Vinayagar Engineering College, from 8^th November 2020 to 12^th November 2020.
L. Madan, Mrs. K. Rajalakshmi, Mrs. E. Aartheeswari and Mr. C. Hemachandran attended Online FDP on DIGITAL TEACHING METHODOLOGIES AND TOOLS organized by Manakula Vinayagar Institute of Technology in the month of September 2020.
R. Devi attended Online ATAL FDP on SOCIAL ENTERPRISE MANAGEMENT organized by Banaras Hindu University from 20^th November 2020 to 25^th November 2020.

Online Certificate Courses – 2020

L. Madan, Mrs. R.Devi, Mrs. E. Aartheeswari, Mr. V. Sundhara Moorthy, Mr. R. Rajavel and Mrs. A. Anitha attended and completed an Online Course on DESIGN THINKING organized by NPTEL SWAYAM PORTAL from September 2020 to October 2020.
A. Anitha attended and completed an online course on BUSINESS STATISTICS organized by NPTEL SWAYAM PORTAL from January 2020 to April 2020.
K. Rajalakshmi and Mrs. E. Aartheeswari attended an Online Course on INTRODUCTION TO OPERATIONS RESEARCH organized by NPTEL SWAYAM PORTAL from January 2020 to April 2020.

Books Published

Mrs. E. Aartheeswari / AP

Written Communication – Lakshmi Publications – Published in the year of 2013
Business Ethics, Corporate Social Responsibility and Governance – Lakshmi Publications – Published in the year 2016 – ISBN : 978-93-83103-69-0

Mr. L.Madan / AP

Engineering Economics – Lakshmi Publications – ISBN : 978-93-83103-57-7

Mr.V. Sundharamoorthy / AP

Business Ethics, Corporate Social Responsibility and Governance – Lakshmi Publications – Published in the year 2016 – ISBN : 978-93-83103-69-0
Enterprise Resource planning – Suchitra Publications – 2016
Financial Management – Lakshmi Publications – Published in the year 2018- ISBN : 978-93-87950-11-5
Accounting for Management – Lakshmi Publications – Published in the year 2018 – ISBN : 978-93-87950-10-8

Journal Publications

Mrs.R.Devi / AP “Recent Innovation in Competency Mapping”- International Research Journal of Management and Humanities ( Listed in ULRICH & CABELL Directory, TEXAS, USA)” – September 2016, Vol.3, Issue 1, ISSN no: 2347-3274 Mr. V. Sundharamoorthy / AP “ A Study on Profitability & Valuation of selected Pharmaceutical companies in India – Journal of Computational Information systems in the year 2018 , Vol.14: 3, ISSN no: 1553-9105 “Performance and valuation of security oriented growth funds od selected mutual fund companies in India- Shanlax International journal of Management in the year 2018 , Vol.5 , special issue :03 , ISSN no: 2321-4643 A Study on the measurement of profitability efficiency of selected Pharmaceutical companies in India – UGC approved Journal in the year 2019 , Vol.04 , Issue -06, ISSN no: 44945,E-ISSN – 2455-3085 impact factor 5.164 “A study on Financial Performance of District Central Co-Operative Bank, Cuddalore ”– International Research Journal of Management and Humanities ( Listed in ULRICH & CABELL Directory, TEXAS, USA) . – September 2016, Vol.3, Issue 1, ISSN no: 2347-3274 “ A Study on solvency position in Hindustan national Glass Industry Limited , Puducherry” – International Research Journal of Business and Management Vol.9, Issue 06, ISSN no: 2322-083 “ A Study on Analysis of solvency and profitability position of selected Pharma companies in India – Journal of Computational Information systems in the year 2016 Vol.12: 2, ISSN no: 1553-9105 Mrs. A. Anitha / AP “Recent Innovation in Indian Capital Market and Security Market”– International Research Journal of Management and Humanities ( Listed in ULRICH & CABELL Directory , TEXAS, USA)” – September 2016, p.p 221-225, Vol.3, Issue 1, ISSN no: 2347-3274

Conferences

Mrs. E. Aartheeswari / AP Two Day International Conference on “Strategies For Global Business Finance and Management For Sustainable Societal Development” organized by Alagappa University on 19^th& 20^th February 2019 – presented a paper titles “Challenges & Opportunities in Indian Banking Sector’ Mrs. R.Devi / AP National Conference on “S ustainable Strategies in Competitive Business Environment” at Priyadarshini Engineering college, Vaniyambadi on 27^th August 2016 and presented a paper entitled “The Influence of performance management system on employee turnover – An Empirical study” Mrs. A.Anitha / AP National Conference on “Sustainable Strategies in Competitive Business Environment” at Priyadarshini Engineering college, Vaniyambadi on 27^th August 2016 and presented a paper entitled “ Technical Analysis of shares of Selected Banks Traded in NSE India”

Workshops / FDP

Mr.L.Madan / AP – Five days Workshop on “NBA in higher education institutions – A Mandate”– AICTE – Margdarshan Scheme at Sri Manakula vinayagar Engineering college from 9^th to 13^th December 2019 Mr.L.Madan / AP – Three days FDP on “Entrepreneurship Development ”– at University college o Engineering , Villupuram organized by EDII, Chennai from 18^th to 20^thJuly 2019 Mrs.R.Devi / AP – Five days Workshop on “NBA in higher education institutions – A Mandate”– AICTE – Margdarshan Scheme Sri Manakula vinayagar Engineering college from 9^th to 13^th December 2019 Mr. V. Sundhara Moorthy / AP – One day workshop on “Investment Planning for Young Investors”– Securities and Exchange Board of India (SEBI) at Alagappa Government Arts College, Karaikudi, on 17^th March 2018. Mr. R.Rajavel / AP– one day workshop On Entrepreneurial Development on 22^nd March 2017 – SKP Engineering College, Tiruvannamalai. Mrs. A. Anitha / AP – FDP on “ TEACH – Transform, Empower And Change organised by “ SEED” in the month of June 2017

Online FDP

Mrs. E. Aartheeswari / AP:

one week online FDP on ‘OUTCOME BASED EDUCATION – A STEP TOWARDS EXCELLENCE– Government College of Engineering, Karad, Maharashtra under Margdarshan Scheme of AICTE, New Delhi from 11^th to 15^th May, 2020

Mrs. R.Devi / AP :

FDP on Present Challenges and Opportunities in Indian Business Environment on May 17^th 2020 through – D.N.B. Vaishnav College for Women.
FDP onCorporate Strategy for reveal of growth in the context of COVID 19 on 04^th May 2020 – Vels Institute of Science, Technology and Advanced studies (VISTAS)

Mr. V. Sundharamoorthy / AP :

Online Refresher Programme on “MBA – PPC (MANAGEMENT, BUSINESS, ADMINISTRATION – PRESENT & POST CRISIS)” from 14^th April 2020 to 4^th may 2020
Two days Online Refresher Programme onEducation 4.0- Future of Learning – Anand Institute of Higher Technology,Chennai on 29^th& 30^th April 2020
FDPon “Emotional Intelligence”- Veltech Ranga Sanku Arts College, Avadi, Chennai , on 20^th May 2020

Mr. R.Rajavel / AP :

FDP on NBA – 13.5.2020 – Bharathi Vidyapeeth College of Engineering, Navi Mumbai

Mrs. A.Anitha / AP :

Online Refresher Programme on “MBA – PPC (MANAGEMENT, BUSINESS, ADMINISTRATION – PRESENT & POST CRISIS)” from 14^th April 2020 to 4^th may 2020
FDP on NBA – 13.5.2020 – Bharathi Vidyapeeth College of Engineering, Navi Mumbai

Online Webinars

Mrs. E. Aartheeswari / AP

Digital knowledge conducted by ICT Academy from 22^nd to 24^th April 2020
ACE Virtual Interviews conducted by Mr. Sujith Kumar, HR Leader, Infosys, Chennai on 30^th April 2020
MS Excel Skills conducted by Eduskill Harvest on 9^th May 2020
India First Leadership Talk conducted by MHRD’s Innovation Cell on 9^th May 2020

Mrs. R.Devi / AP

Sky Campus Webinar on the theme leading in a VUCA World on 22^nd April 2020 conducted ICT Academy
MHRD’s Innovation Cell – Webinar UGC Broadcasted on 09^th May 2020.
Future of Entrepreneurship and Employment Opportunities – Nehru Institute of Technology, Coimbatore- 13/05/20 to 15/05/20

Mrs. K.Rajalakshmi / Asso.Prof:

Future of Entrepreneurship and Employment Opportunities – Nehru Institute of Technology, Coimbatore- 13/05/20 to 15/05/20
Sky Campus Webinar on the theme leading in a VUCA World on 22^nd April 2020 conducted ICT Academy

Mr. V. Sundharamoorthy / AP:

Digital knowledge conducted by ICT Academy from 22^nd to 24^th April 2020
Future of Entrepreneurship and Employment Opportunities – Nehru Institute of Technology, Coimbatore- 13/05/20 to 15/05/20

Mr. R.Rajavel / AP:

Five days Webinar on The Future of Education, Employment & Entrepreneurship – ICT ACADEMY from 4.5.20 to 8.5.20
India First Leadership Talk conducted by MHRD’s Innovation Cell on 9^th May 2020
How to fast your operations in the social distancing by Sri Venkateshwara college of Technology, Sriperumbuthu on 14.5.20
An Introduction to E-Mobility -Sri Sairam Institute of Technology 16/05/20
Skills Acquired during the Transition – Sri Venkateshwara college of Technology, Sriperumbuthu12/05/20
Future of Entrepreneurship and Employment Opportunities – Nehru Institute of Technology, Coimbatore- 13/05/20 to 15/05/20
Knowledge 4.021^st Century communication skills powered by Artificial Intelligence , Chennai Institute of Technology, Chennai on 08/05/2020

Mrs.A.Anitha / AP

Five days Webinar on The Future of Education, Employment & Entrepreneurship – ICT ACADEMY from 4.5.20 to 8.5.20
India First Leadership Talk conducted by MHRD’s Innovation Cell on 9^th May 2020
Future of Entrepreneurship and Employment Opportunities – Nehru Institute of Technology, Coimbatore- 13/05/20 to 15/05/20

Online Certification Courses

S.No	Name of the Faculty	Course Title	Institution	Session
1	Mr.L.Madan / AP	Introduction to sustainable development in Asia and the pacific	Asian Development Bank Institute , Japan	May 2020
		Financial Globalization , capital Flows,and the Global Financial Cycle
		Financial Integration in south Asia
		Advancing the digital Economy for sustainable growth in Asia
2	Mrs. E.Aartheeswari / AP	Digital Marketing	Globsyn Business School	April 2020
		Financial Markets and Investments	Globsyn Business School	April 2020
		Industry 4.0	Globsyn Business School	April 2020
		Marketing and Retail Analytics	Great Learning Academy	May-2020
3	Mrs.R.Devi / AP	Digital Marketing	Globsyn Business School	April 2020
4	Mrs.K.Rajalakshmi / Asso.Prof	Futuristic Accounting	Indian Accounting Association , Trichy	May-2020
		Product and Brand Management	Globsyn Business School	May-2020
		Performance Management and Competency Mapping	Globsyn Business School	May-2020
5	C.Hemachandran / AP	Energy Economics, Environment, and Policy	ADBI	April 2020
		Leveraging Services for Development:	ADBI	April 2020
		Prospects and Policies	ADBI	April 2020
		Fostering Growth and Inclusion in Asia’s Cities	ADBI	April 2020
		Energy Economics, Environment, and Policy	ADBI	April 2020
		Financial Globalization, Capital Flows, and the Global Financial Cycle	ADBI	April 2020
		Financial Integration in Southeast Asia	ADBI	April 2020
		Advancing the Digital Economy for Sustainable Growth in Asia	ADBI	April 2020
		Financial Inclusion: Evolution and Contemporary Challenges	ADBI	April 2020
		Financial Inclusion, Financial Literacy, and Financial Education in Asia	ADBI	May-2020
		Private Financing for Infrastructure and Sustainable Growth	ADBI	May-2020
6	V.Sundharamoorthy / AP	Performance Management and Competency Mapping	Globsyn Business School	April 2020
		Financial Markets and Investments	Globsyn Business School	April 2020
		Digital Marketing	Globsyn Business School	May 2020
		Futuristic Accounting	Indian Accounting Association , Trichy	May-2020
7	R.Rajavel / AP	Digital Marketing	Globsyn Business School	April 20
		Industry 4.0	Globsyn Business School	April 20
		Product and Brand Management	Globsyn Business School	May-20
		Financial Markets and Investments	Globsyn Business School	May-20
		Performance Management and Competency Mapping	Globsyn Business School	May-20
8	A.Anitha / AP	Financial Markets and Investments	Globsyn Business School	April 20
		Digital Marketing	Globsyn Business School	May-20
		Business Finanace Foundation	Great Learning Academy	May-20
		Futuristic Accounting	Indian Accounting Association , Trichy	May-20

Faculty Participation

Faculty Development Programmes

Rajalakshmi K, Mrs. Devi. R, Mrs. Aartheeswari. E, Mr. Rajavel. R, attended 5 Days Online Faculty Development Programme (FDP) on Moodle Learning Management System organized by Government Arts College for Women, Salem from 2/6/2020 to 6/6/2020.
Aartheeswari. E, one week online FDP on ‘Outcome Based Education – A Step Towards Excellence- Government College of Engineering, Karad, Maharashtra under Margadarshan Scheme of AICTE, New Delhi from 11th to 15th May, 2020.
R. Devi, attended FDP on Present Challenges and Opportunities in Indian Business Environment on May 17th 2020, organized by S.D.N.B. Vaishnav College for Women.
R. Devi, attended FDP on Corporate Strategy for Reveal of Growth in The Context of COVID 19 on 04th May 2020 – Vels Institute of Science, Technology and Advanced studies (VISTAS)
V. Sundhara Moorthy attended Online Refresher Programme on “MBA – PPC (Management, Business, Administration – Present & Post Crisis)” from 14th April 2020 to 4th may 2020
V. Sundhara Moorthy attended Two Days Online Refresher Programme On Education 4.0- Future of Learning organized by Anand Institute of Higher Technology, Chennai on 29th& 30th April 2020
V. Sundhara Moorthy attended FDP on “Emotional Intelligence” organized by Veltech Ranga Sanku Arts College, Avadi, Chennai, on 20th May 2020
R.Rajavel attended FDP on NBA on 13.5.2020 organized by Bharathi Vidyapeeth College of Engineering, Navi Mumbai
All the staff members attended Online ATAL FDP on Design Thinking organized by Sri Manakula Vinayagar Engineering College, from 8th November 2020 to 12th November 2020.
L. Madan, Mrs. K. Rajalakshmi, Mrs. E. Aartheeswari and Mr. C. Hemachandran attended Online FDP on Digital Teaching Methodologies and Tools organized by Manakula Vinayagar Institute of Technology in the month of September 2020.
R. Devi attended Online ATAL FDP On Social Enterprise Management organized by Banaras Hindu University from 20th November 2020 to 25th November 2020.
L. Madan – Three days FDP on “Entrepreneurship Development”– at University college of Engineering, Villupuram organized by EDII, Chennai from 18th to 20^th July 2019.
L. Madan – “FDP on Principles of Management” from 18-05-2020 TO 22-05-2020.

Conferences/ Workshops Prof. L. Madan / HOD

Workshop on SEM and CFA using AMOS software from 09.06.2021 TO 11.06.2021
Five days’ Workshop on “NBA in higher education institutions – A Mandate”– AICTE – Margdarshan Scheme at Sri Manakula vinayagar Engineering college from 9th to 13th December 2019
“Workshop on Investment Planning for Young Investors” on 17.03.2018
“Workshop on Entrepreneurial Development” on 11.07.2018

Mrs. E. Aartheeswari / AP

Two Day International Conference on “Strategies For Global Business Finance and Management For Sustainable Societal Development” organized by Alagappa University on 19th& 20th February 2019 – presented a paper titles “Challenges & Opportunities in Indian Banking Sector’
“Workshop on Investment Planning for Young Investors” on 17.03.2018

Mrs. R. Devi / AP

National Conference on “Sustainable Strategies in Competitive Business Environment” at Priyadarshini Engineering college, Vaniyambadi on 27th August 2016 and presented a paper entitled “The Influence of performance management system on employee turnover – An Empirical study”
R. Devi / AP – Five days’ Workshop on “NBA in higher education institutions – A Mandate”– AICTE – Margdarshan Scheme Sri Manakula vinayagar Engineering college from 9th to 13th December 2019

Dr. V. Sundharamoorthy / Prof

V. Sundhara Moorthy / Prof – One-day workshop on “Investment Planning for Young Investors”– Securities and Exchange Board of India (SEBI) at Alagappa Government Arts College, Karaikudi, on 17th March 2018.
Workshop On Innovative Product Design Using Arduino on 17.06.2020
Workshop on Entrepreneurial Development on 11.07.2018
Workshop on SEM and CFA using AMOS software from 09.06.2021 TO 11.06.2021

Mr. R. Rajavel / AP

R. Rajavel / AP– one-day workshop On Entrepreneurial Development on 22nd March 2017 – SKP Engineering College, Tiruvannamalai.
Workshop on Investment Planning for Young Investors on 17.03.2018
Workshop on Entrepreneurial Development on 11.07.2018

Webinars Prof. L. Madan / HOD

Webinar on CO-PO Mapping on 29.05.2020
Webinar on Interdisciplinary Approach of Economics 29.05.2020
Webinar on Advances in Research Methodology from 27-05-2020 TO 29-05-2020
Webinar on NAAC Accreditation Process on 26.05.2020
Financial Integration in south Asia on 08.05.2020
Financial Inclusion: Evolution and Contemporary Challenges on 24.05.2020
Advancing the digital Economy for sustainable growth in Asia on 20.05.2020
Financial Integration in Southeast Asia 08.05.2020
Financial Inclusion, Financial Literacy, and Financial Education in Asia 29.05.2020

Mrs. E. Aartheeswari / AP

Digital knowledge conducted by ICT Academy from 22nd to 24th April 2020
ACE Virtual Interviews conducted by Mr. Sujith Kumar, HR Leader, Infosys, Chennai on 30th April 2020
MS Excel Skills conducted by Eduskill Harvest on 9th May 2020
India First Leadership Talk conducted by MHRD’s Innovation Cell on 9th May 2020
MS EXCEL Skills Training Programme on 09.05.2020
MOODLE Learning Management Systems from 02-06-2020 TO 06-06-2020

Mrs. R.Devi / AP

Sky Campus Webinar on the theme leading in a VUCA World on 22nd April 2020 conducted ICT Academy
MHRD’s Innovation Cell – Webinar UGC Broadcasted on 09th May 2020.
Future of Entrepreneurship and Employment Opportunities – Nehru Institute of Technology, Coimbatore- 13/05/20 to 15/05/20
Webinar on CO-PO Mapping on 29.05.2020
Webinar on NAAC Accreditation Process on 26.05.2020

Mrs. K.Rajalakshmi / Asso.Prof:

Future of Entrepreneurship and Employment Opportunities – Nehru Institute of Technology, Coimbatore- 13/05/20 to 15/05/20, Sky Campus Webinar on the theme leading in a VUCA World on 22nd April 2020 conducted ICT Academy
Webinar on NAAC Accreditation Process on 26.05.2020
MOODLE Learning Management Systems from 02-06-2020 TO 06-06-2020
Financial Inclusion, Financial Literacy, and Financial Education in Asia on 29.05.2020

Dr. V. Sundharamoorthy / Prof:

Digital knowledge conducted by ICT Academy from 22nd to 24th April 2020
Future of Entrepreneurship and Employment Opportunities – Nehru Institute of Technology, Coimbatore- 13/05/20 to 15/05/20

Mr. R.Rajavel / AP:

Five days Webinar on The Future of Education, Employment & Entrepreneurship – ICT ACADEMY from 4.5.20 to 8.5.20
India First Leadership Talk conducted by MHRD’s Innovation Cell on 9th May 2020
How to fast your operations in the social distancing by Sri Venkateshwara college of Technology, Sriperumbuthur on 14.5.20.
An Introduction to E-Mobility -Sri Sairam Institute of Technology 16/05/20
Skills Acquired during the Transition – Sri Venkateshwara college of Technology, Sriperumbuthu12/05/20
Future of Entrepreneurship and Employment Opportunities – Nehru Institute of Technology, Coimbatore- 13/05/20 to 15/05/20
Knowledge 4.021st Century communication skills powered by Artificial Intelligence, Chennai Institute of Technology, Chennai on 08/05/2020
Webinar on Virtual Classes – Are You Ready? 06.2020
Webinar on “Decision Making with the Application of Data Mining”
Webinar on “Stress Management in Digital Detoxing” on 14.06.2020
Webinar on “How to earn money from home by Google” on 01.06.2020
Webinar on “Navigating the New Normal Post Covid-19” on 14.06.2020
Webinar on CO-PO Mapping on 29.05.2020
Webinar on Interdisciplinary Approach of Economics on 29.05.2020
Webinar on 5G Technology & World of Internet on 28.05.2020
Webinar on State of the art of Research in Power Systems and Drafting Research Articles on 27.05.2020
Webinar on Skillset for Effective Classroom Teaching on 23.05.2020

NPTEL Courses

L. Madan, Mrs. R.Devi, Mrs. E. Aartheeswari, Dr. V. Sundhara Moorthy, Mr. R. Rajavel attended and completed an Online Course on “Design Thinking” organized by NPTEL SWAYAM portal from September 2020 to October 2020.
Rajalakshmi and Mrs. E. Aartheeswari, Mrs. R.Devi, Dr. V. Sundhara Moorthy attended an Online Course on “E-Business” organized by NPTEL SWAYAM portal from January 2020 to April 2020.
Rajalakshmi and Mrs. E. Aartheeswari attended an Online Course on “Introduction to Operations Research” organized by NPTEL SWAYAM portal from January 2020 to April 2020.
E. Aartheeswari and Mr. R. Rajavel attended an Online Course on “Soft Skill Development” organized by NPTEL SWAYAM portal from January 2020 to April 2020.

Books Published Prof. L. Madan / HOD

Engineering Economics – Lakshmi Publications – ISBN: 978-93-83103-57-7

Mrs. E. Aartheeswari / AP

Written Communication – Lakshmi Publications – Published in the year of 2013
Business Ethics, Corporate Social Responsibility and Governance – Lakshmi Publications – Published in the year 2016 – ISBN: 978-93-83103-69-0

Dr. V. Sundharamoorthy / Prof

Business Analytics – Lakshmi Publications– 2023 – ISBN: 978-81-957333-1-6
Financial Management– Lakshmi Publications– 2022 – ISBN: 978-93-87950-11-5
Accounting for Decision Making– Lakshmi Publications– 2022 – ISBN: 978-81-957333-2-3
Business Ethics, Corporate Social Responsibility and Governance – Lakshmi Publications – Published in the year 2016 – ISBN: 978-93-83103-69-0
Enterprise Resource planning – Suchitra Publications – 2016
Financial Management – Lakshmi Publications – Published in the year 2018- ISBN: 978-93-87950-11-5
Accounting for Management – Lakshmi Publications – Published in the year 2018 – ISBN: 978-93-87950-10-8

Training and Placements As part of our comprehensive Training and Placements program, we provide a range of valuable opportunities to enhance students’ skills and employability. This includes offering,

Value-added courses such as Tally and Microsoft Excel, which are essential tools in various industries and significantly boost proficiency in financial and data management.
Additionally, we offer job-related training to equip students with the necessary skills and knowledge required in their chosen fields.
Through internship training, students gain practical experience and insights into real-world work environments, further preparing them for their professional careers.
Furthermore, we facilitate campus drives, connecting students directly with potential employers and creating avenues for employment opportunities. Our holistic approach ensures that students are well-prepared and equipped to succeed in the competitive job market.

Placement Record

S.NO.	Academic Year	No. of Students Placed	Percentage
1	2017-2018	77	92%
2	2018-2019	93	87%
3	2019-2020	71	93%
4	2020-2021	100	83%
5	2021-2022	63	86%
6	2022-2023	98	87%

MOU (Memorandum of Understanding )

An agreement has been formalized through a Memorandum of Understanding (MoU) between VIBA MBA College in Tamilnadu and MAILAM ENGINEERING COLLEGE to collaborate on providing placement and training opportunities. This partnership signifies a commitment to facilitating the professional development and career advancement of students enrolled at top MBA College in Tamilnadu. Through this collaboration, students can benefit from enhanced placement services and training initiatives aimed at equipping them with the necessary skills and experience to succeed in their chosen fields. The MoU establishes a framework for ongoing cooperation between the two entities, fostering a mutually beneficial relationship focused on fostering talent and meeting industry demands.